+1 888 931-0488 info@insightinterasia.com

Asia's Technology Market Experts . Experienced . On-The-Ground . Throughout Asia

About Us

Insight interAsia provides technology market services throughout Asia.

We conduct in-depth market research, technology forecasting, and technical sales / marketing / and business development consulting services. We perform detailed technology market studies for our clients, then establish short- and long-term strategies for them to grow their businesses in Asia.

First and foremost: we are bilingual, technically savvy business people. We help our customers succeed in Asia by understanding the technology, the language, and the culture. We have one goal: increase our clients’ profitable revenues from Asia.

Insight interAsia: your Asia Business Resource.


Expertise & Services

Asia Sales & Marketing

Traditional on-the-ground sales and marketing throughout Asia. Technically-savvy, bilingual, multicultural sales & marketing professionals generating revenue in Asia.

Technology Market Research in Asia

Through face-to-face interviews, site visits, lab/factory tours, we interview existing and potential customers to learn the products and services most needed and the price points they find acceptable.

Asia Business Development

Establish a beachhead in a new Asian market or enhance your capabilities in an existing market with established sales channels. Looking for a manufacturing partner? Interested to set up a joint venture? Need due diligence performed? We advise you on all aspects of doing business in Asia.

Asian Technology Forecasting

We develop reports and briefings based on extensive research interviewing with technologists in companies, government, and academia–as well as policymakers and funding sources–to determine technology development forecasts within a country.

Asian Sales/Marketing Readiness Audit

Our staff conducts an audit on your sales and marketing channels from your home office throughout the Asian distribution system to determine inefficiencies. We consult with you on the best practices being employed and how to improve revenue and profitability from Asian markets.


Rob Haak

CEO / Managing Member
Based in Honolulu & Singapore

Rob founded Insight interAsia in Singapore in 2006. During his nearly 30-year career he has been based in San Jose, Seoul, Singapore, Taipei, Tokyo, Beijing, Hong Kong, and Kuala Lumpur. Rob has traveled in over 100 countries, primarily as a technical sales/marketing representative in industries such as semiconductor equipment & materials, nanotech, advanced materials, automotive, biopharma, medical devices, and many others.

He is a frequent invited speaker and guest lecturer on international marketing, Asian semiconductor supply chain dynamics, and semiconductor market/technology trends in Asia.

Rob’s formal education includes a BS in Engineering from Tulane University in New Orleans, USA and an MBA in Management of Technology and Corporate Finance from the University of New Mexico in Albuquerque, USA. He has had extensive language training in Japanese, Korean, Mandarin, and Bahasa.

Dr. Victor Stickel

General Manager of Asian Operations
Based in Tokyo

Victor has 25+ years of experience encompassing executive management, R&D/engineering,  technology analysis and product and business development/marketing in both the United States and Asia including Japan, China, South Korea, Hong Kong, Singapore, Taiwan, and Mongolia.

He has worked as a researcher in the fields of Chaotic Fluid Dynamics and Radiation Heat Transfer and received fellowships from the National Science Foundation, the Japan Society for the Promotion of Science, Columbia University and Rice University and has held a Post-Doctoral appointment at Keio University in Tokyo , Japan.  His industry experience includes engineering and project management appointments at conglomerate, Harsco Corporation, and defense contractor General Dynamics in the USA.

During his residence in Asia, he worked as a Sr. Technology Analyst for the Asian Technology Information Program in Tokyo, Japan, the Director of International Business Development/Marketing for Suruga Mongol, LLC in Ulaanbaatar, Mongolia and the Chief Technology Officer for the Asian (Hong Kong-based) subsidiary of U.S. start-up Ceratech, Inc.  His industry experience includes Chemical (Powder Manufacturing), Aerospace, Automotive (Defense), Biotechnology, High Performance Computing, Robotics, and Construction.

Dr. Stickel received a B.S. degree from Lehigh University, an M.A.S. degree from Johns Hopkins University,  and M.S. degree from  Rice University and a Ph.D. degree from Columbia University.  Additionally, he speaks fluent Japanese and conversational Chinese (Mandarin) and Mongolian languages.

Representative Offices

Harumi Kato

Japan Manager

Y.B. Park

Korea Manager

Lisa Liu

Taiwan Manager

Mohan Tilak

India Manager

Richard Kwan

China / Hong Kong Manager

Current Projects

Below are examples of projects we are working on currently.

China Semiconductor Market Research Study

Announcements from China suggest a USD 150B investment of government funds (aka The Big Fund) over the next several years in order to make the Chinese domestic supply chain state-of-the-art globally. We are investigating the veracity and details of the investment numbers, the key players (government, private sector, academia, banks, etc.).

Silicone Specialty Fabricators

We sell contract design and manufacturing services for SSF in the medical device market in Singapore. Contact us to initiate a price quote.

GaN in Asia Study

Insight interAsia is tasked with an ongoing project to update the clients on the GaN device technology markets throughout Asia. This includes device manufacturing, IP development, capital equipment supply, and raw materials developments. We are routinely interviewing companies, government labs, funding sources, and universities.

Contipro 4SPIN Electrospinning Device Sales

Insight interAsia is the exclusive agent for the Contipro 4SPIN Electrospinning device in Asia and North America. For technical information about this market-leading nanofiber electrospinning tool, please see the 4SPIN website or YouTube channel. Contact Insight interAsia to initiate a price quotation.`

Hot Isostatic Pressure (HIP) SE Asia Market Study

We are investigating the market for HIP machinery in SE Asia, with particular emphasis on Singapore, Malaysia, and Indonesia. The study will identify key customers, import regulations and processes, and after-sales service candidates.

HPEC Export Readiness Training

Insight interAsia is a subcontractor to the Hawaii Pacific Export Council (HPEC) providing project coordination services for the HISTEP export training and mentoring program. We train companies in Hawaii about export-related topics through seminars, one-on-one mentoring, and export plan development.

China Memory Study

Insight interAsia is tasked with providing a series of reports and briefings on the semiconductor memory investment and buildout. Comparison to–and effect on–Korean memory suppliers, Toshiba, Micron, Intel, and other existing memory suppliers.

Nanoparticle Market in Japan, Korea

Insight interAsia was tasked with determining the potential market for IP based on a Ag-infused nanoparticle process that forces as particular crystalline structure useful in certain advanced material coatings.

Study: Medical Devices in Japan

We are tasked with studying the Japanese medical device market with a special emphasis on the geriatric market. Japan is a rapidly aging society and the market for technology solutions targeting the geriatric sector is expanding rapidly. We are investigating government testing protocols, national medical health insurance system acceptance, and overall market size and potential competitive landscape.

These are but a few examples of the projects we are working on. Some projects are multi-year while many are completed in a few months. Please review our capabilities and contact us to start a dialogue regarding how we can help ensure your success in the Asian technology markets.


Insight interAsia has represented and consulted to many different types of organizations since our founding in 2006.


  • Size: from large multinational brand names to small startups and non-profits
  • Industries: Semiconductor, Automotive, Biomedical, Aerospace, Materials, Energy, and many more.
  • Geography: USA and the Americas, Europe, Japan and Asia
  • Private sector, government agencies, and universities

Insight interAsia helped us immensely in Korea with their knowledge of Samsung and Hynix. The market knowledge and language skills saved us at least two years and thousands of dollars.


VP Global Sales & Marketing, A Semiconductor Supplier

Insight interAsia helped us with risk analysis on a technology investment we were considering in Singapore. They researched the company, the technology, and the market and concluded the investment was not right for us at that time.


Ian, An Investment Bank

Insight interAsia staff provided us with a customized market research report and series of briefings that completely changed our business plan for China. Their knowledge of the domestic supply chain was most impressive.


SVP R&D, in the Automotive Supply Chain

Insight interAsia helped us enter the Taiwan market. They did a market study of all of Asia and found that Taiwan would be the best place for us to start. They introduced us to the right people in Taiwan and recommended that we establish a branch office in Hsinchu, which we did, and that operation is doing very well. They even introduced us to our first customers and helped us hire key staff.


CEO, A US Equipment Company

Insight interAsia performed a technology market overview for us regarding a portfolio of IP in which we are considering investing more research. We were interested in the competitive landscape in Japan, the rest of Asia, America, and three countries in Europe. Insight interAsia delivered a detailed report and briefing that was very thorough and helpful to us.


Director, Corporate Planning, A Japan Research Institution

Insight interAsia conducted a market study in Japan, Korea, China, Taiwan, and Singapore regarding an electronics technology platform I am developing. The reports and briefings over the year-long project were on time, detailed, and useful.


Program Manager, USG Organization

Insight interAsia in Action

China Semiconductor Memory Industry Update – March 2019

Insight interAsia and the Asian Technology Information Program (ATIP) have released a new technology market study, "China Semiconductor Memory Industry Update – March 2019."  Please contact reports@InsightinterAsia.com to purchase a license for this invaluable report....

Insight interAsia CEO interviewed on ThinkTechHawaii

Insight interAsia's Rob Haak was recently interviewed by Ray Tsuchiyama for his Business In Hawaii show on the ThinkTech Hawaii channel. The focus of the show was "exporting to Asia" with a particular emphasis on Japan. Marketing to Japanese visitors to Hawaii was...

Insight interAsia @ Medical Fair Asia 2018

Insight interAsia will attend Medical Fair Asia 2018 in Singapore, August 29-31, at the Marina Bay Sands. This is excellent show to network on behalf of our clients and to collect market research information.  

Insight interAsia @ Singapore International Energy Week 2018

Insight interAsia will attend the Singapore International Energy Week on behalf of US clients in the Cleantech industry. This annual conference draws forward-thinking energy experts and policymakers from SE Asia and around the globe.


Honolulu headquarters

Insight interAsia LLC
Foreign Trade Zone #9
521 Ala Moana Blvd., Pier 2
Suite M-322
Honolulu, HI 96813 USA

Tel: +1 (888) 931-0488 ext 2

Insight interAsia LLC

Insight interAsia


Insight interAsia Japan
1-22-1 Kita-Kasai
Tokyo 134-0081

Tel: +81 (3) 4579-0379

Insight interAsia Japan